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SMALL TO MID-SIZE BUSINESS MARKETING SYSTEMS THAT WORK
You have a SYSTEM in place for things like ACCOUNTING, INVENTORY, and SALES.
What about MARKETING?
"Tom Shipley is a great marketer who knows how to use all social media tools. He has had a wide variety of experiences on all levels of client size and scope. I worked with Tom at both Anheuser-Busch and Cole-Dalton and can attest to his skill and business building expertise."
Bob Lachky, President RCL Group. Formerly EVP, Global Industry & Creative Development at Anheuser-Busch
"Tom is a strategic thinker and outstanding problem solver. I've had the privilege of working with him for over 15 years and would recommend Tom in all capacities and areas of business management. He is an exceptional leader and would be an incredible asset to any business team. Tom Shipley is a must for your next business challenge."
Chase McKeague, Principal at Chase and Company. Formerly Chairman of NSI/Ansira
Tom Shipley is the founder and principal of Cole-Dalton Marketing Services (CDMS).
Tom honed his marketing talents working his way up the ranks at Anheuser-Busch (A-B), the world’s largest brewer. His roles there included Director of Marketing Operations, Senior Director of Marketing for Budweiser, and Senior Director of Digital Media for the entire 144+ brand portfolio.
In 2010, Tom left A-B and leapt into the “startup” world to build his own marketing consultancy. He has helped clients in a wide variety of industries including automotive, real estate, manufacturing, politics, construction, and software-as-a-service(SaaS).
By combining the strategic marketing acumen he gained at A-B with the startup attitude to “do it yourself” whenever possible, CDMS has become a valuable “turnkey” solution for small to mid-size business clients. In-house services include strategic planning, website development, SEO, reputation management, CRM, content strategy, and video production.
Duct Tape Marketing is a strategic marketing methodology built speciﬁcally for and proven in thousands of small businesses. I have extensive training in these methods and leverage the Duct Tape Marketing consultant network to extend the power of my business.