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All posts by Tom Shipley

Content Gap Analysis: A Guide

“Content is King” was a very popular marketing catchphrase 10+ years ago. In his book, Duct Tape Marketing, our friend and colleague John Jantsch disrupted that thinking with his insight that content is more like air. Every business needs content to thrive. Given how important content is to your marketing plan, it’s always smart to make […]

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Must-Have Website Elements

Of course you want a website for your business that’s visually appealing, but if you’re not keeping strategies like SEO, content strategy, user experience, website functionality, and design in mind you could be costing your business countless business opportunities. In fact, your website needs to do so much more than just be a digital brochure […]

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Generating Local Leads for your Business

Now more than ever, customers want to know that they have local options when it comes to local, service-based businesses. Focusing on localized marketing keeps your online presence front and center for those who are looking for your services. It also helps cement your reputation in the community and become a cornerstone of your industry […]

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The Importance of a Content Audit

There’s no question that content on your website is the cornerstone of your marketing strategy, helping customers find your website and keeping it relevant in the eyes of search engines. That said, not all content is created equal, and it’s important to perform regular “clean-ups” of your work called a content audit. How A Content […]

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How to Make the Most of Email Marketing

There are 3.9 billion daily email users Mobile opens account for 46 percent of all email opens. 35% of business professionals check email on a mobile device. 73% of millennials prefer communications from businesses to come via email. Think about these stats, and think about this: email generates $38 for every $1 spent, which is […]

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A Beginner’s Guide to SEO

It doesn’t matter how big or small your business is, what you sell, or how you sell it (online or in a physical location) search engine optimization is a digital marketing tool that you can’t ignore. SEO is what sends internet traffic to your website through organic, non-paid sources like search engines such as Google […]

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The Importance of Local SEO for Businesses

Investing in local SEO is an important part of growing your physical store, especially if your operating hours have been cut or restricted due to local lockdown orders. Customers who make in-person purchases can’t or don’t want to travel far to get what they need, which means your business needs to be visible in search […]

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Lead Generation with Web-to-Lead Forms

It can be easy to think of your business website as simply a brochure; a digital stake in the ground that looks pretty and gives visitors some information about your services and contact information. However, while that’s a good start, your bottom line will only truly grow when those visitors turn into paying customers using […]

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How to Create eCommerce Revenue

If you’ve been sitting on the fence about building a stream of eCommerce revenue, now’s the time to get off the fence. More customers now than ever before are turning to the internet to make safe and secure purchases online. Several big names pop up when it comes to the world of online shopping, and […]

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Should I Keep Marketing Through a Crisis?

We hear so often that marketing is the first budget item that business owners push aside when cash flow slows down. While we understand the need to bootstrap from time to time, we also know that the efforts you put into marketing now, during challenging times, will produce long-term returns on your investment. There are […]

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