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All posts by Tom Shipley

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How to Build Social Media Presence for Small Businesses

There’s no denying that social media moves fast, all day and every day. It can be easy for small businesses to start social media accounts, quickly get lost in the feed, and sink to the bottom of search results. Small businesses that build their social media presence properly reap the benefits of more exposure and […]

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8 Common Marketing Myths

When it comes to marketing, it can be easy to fall for the many myths out there – especially as marketing changes and evolves over the years. We’ve put together a list of the most common marketing myths we see and provide you with details on how you can overcome all of them. 1. Small […]

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How to Increase Your Website Conversions

Regarding web design, search engine optimization (SEO) does not necessarily convert visitors into customers. If the SEO is done well, it can get your rankings, but more is needed to increase your bottom line. No matter how great your rankings are in the search engines, a generic website that does not position your local business […]

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Small Business Marketing Strategies for 2023

We’re almost at the end of 2022, and by now, it’s necessary to have a professional online presence. A website is where it starts, but leveraging small business marketing strategies you haven’t yet tried could help your business grow and thrive next year – and beyond. Redesign Your Website Web design includes more than just […]

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Content Marketing Types for Small Businesses

Content marketing offers many benefits, but today there’s plenty of noise in the marketplace as more businesses crank out large amounts of content to increase their customer base and improve search engine rankings. If you don’t have the right content marketing strategy, your money and efforts could be wasted. Some local businesses make the mistake […]

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Online Reputation Management: A Guide

Have you been putting off launching an online reputation management and marketing program for your company because you’re afraid of bad reviews? It can be nerve-wracking to solicit feedback, even if you’re sure you’re delivering the best customer experience possible. Many small business owners hate online reviews and don’t want to deal with them and […]

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Email Marketing: How to Make It Into the Inbox

We’ve already told you why email marketing is important and how to get started. You can read about it in our earlier informative blog post, but here’s a summary:  There are 3.9 billion daily email users. Mobile opens account for 46% of all email opens. 35% of business professionals check email on a mobile device. […]

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Marketing Trends to Watch Closely

It’s easy to be excited about marketing at the beginning of each year as we recover from the holiday shopping season and look to drill down on a strategy for a new year. But as the months go on, it can be just as easy to lose that excitement and stay motivated. If it’s time […]

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A Small Business Guide to Local Marketing

The most accessible customers for your small business to get are the ones that are in your area, and local marketing helps you do just that. These strategies will help your business become discoverable online, helping to expand your customer base. Don’t Underestimate Web Design What your small business needs are a marketing-activated website. Your […]

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Social Media Presence

How to Optimize Your Social Media Presence

By now, your business or brand needs to have a social media presence – that’s where your current and potential customers are spending a good portion of their time. The bad news? All of your competitors are on social media, too, creating a ton of noise. To get your brand noticed, you need to have […]

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