Cole-Dalton Blog

Storytelling and Content Marketing: The Connection

Long before brands and businesses were using social media, before there were newspaper ads or even billboards, people relied on storytelling to spread the word. Neighbors would talk to each other about the local shop on the corner, and those neighbors would tell family and friends, and so on. The better the story, the faster

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Learning About Lead Generation

You know the feeling: You’re in the middle of something important and all of a sudden your phone rings. The screen reads “possible spam” and you send it straight to voicemail, trying not to be too annoyed. With lead generation, you can get your customers’ attention without being that business that’s always spam-calling. Defining Your

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A Guide to CRM

Do you have a customer relationship management tool in place for your business? They’ve been around a while, but it’s now more important than ever to streamline marketing, improve customer experience, and generate leads, among other great ways to grow your business. For those businesses that have been on the fence about adopting a CRM

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A Guide to Online Reviews

One of the challenges of online reviews is that happy customers tend to keep quiet and unhappy customers want to tell the world. The unfortunate result can be that your prospective customers end up seeing more of the bad than the good. Why else are online reviews so important for your local business? Online reviews are today’s

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A Small Business Guide to Cryptocurrencies

Cryptocurrencies aren’t new on the scene and blockchain technology has been adopted on many levels by larger enterprises for different processes. Until recently, however, cryptocurrencies (also called cryptos) weren’t something that small businesses could afford to accept or use — but that’s all changing with innovative tech tools that are cost-efficient and accessible regardless of

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Optimizing Your Content Marketing

There’s no way to have a robust and successful digital marketing campaign these days without having content that works to build your bottom line. In the most fundamental sense, the phrase “content marketing” covers the pieces of information you send to your digital audience to help educate them on your business or brand. Of course,

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Using Online Reviews to Boost SEO

One of the oldest and most effective marketing strategies in the book is word of mouth, and in 2021, it takes the form of online reviews. With consumers more digitally savvy than ever before and with such a wide array of products available with the click of a button, businesses who maintain a solid reputation

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