Cole-Dalton Blog

Content Marketing Types for Small Businesses

Content marketing offers many benefits, but today there’s plenty of noise in the marketplace as more businesses crank out large amounts of content to increase their customer base and improve search engine rankings. If you don’t have the right content marketing strategy, your money and efforts could be wasted. Some local businesses make the mistake

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Online Reputation Management: A Guide

Have you been putting off launching an online reputation management and marketing program for your company because you’re afraid of bad reviews? It can be nerve-wracking to solicit feedback, even if you’re sure you’re delivering the best customer experience possible. Many small business owners hate online reviews and don’t want to deal with them and

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Email Marketing: How to Make It Into the Inbox

We’ve already told you why email marketing is important and how to get started. You can read about it in our earlier informative blog post, but here’s a summary:  There are 3.9 billion daily email users. Mobile opens account for 46% of all email opens. 35% of business professionals check email on a mobile device.

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Marketing Trends to Watch Closely

It’s easy to be excited about marketing at the beginning of each year as we recover from the holiday shopping season and look to drill down on a strategy for a new year. But as the months go on, it can be just as easy to lose that excitement and stay motivated. If it’s time

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A Small Business Guide to Local Marketing

The most accessible customers for your small business to get are the ones that are in your area, and local marketing helps you do just that. These strategies will help your business become discoverable online, helping to expand your customer base. Don’t Underestimate Web Design What your small business needs are a marketing-activated website. Your

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Social Media Presence

How to Optimize Your Social Media Presence

By now, your business or brand needs to have a social media presence – that’s where your current and potential customers are spending a good portion of their time. The bad news? All of your competitors are on social media, too, creating a ton of noise. To get your brand noticed, you need to have

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A Guide to Email Marketing

When it comes to using email marketing, the numbers don’t lie. For every $1 a business spends on email marketing, they’ll get back $38 in revenue. What other marketing strategies do you know of with that kind of ROI? Think about these stats, too: There are 3.9 billion daily email users. Mobile opens account for

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