Cole-Dalton Blog

Smart phone displaying social media metrics

Social Media Content Ideas for Small Businesses

As a small business owner, you understand social media’s importance in engaging with your customers, promoting your brand, and driving sales. However, creating fresh and exciting content ideas can be challenging, especially when you’re busy running your business. To help you, we’ve compiled a list of social media content ideas for small businesses that are

Read More
Old computer monitor and keyboard

Six Signs That It’s Time to Update Your Website

In today’s digital age, a website is a vital tool for businesses of all sizes to showcase their brand, connect with customers and generate leads. However, with the rapid pace of technological advancements and constantly evolving consumer preferences, businesses need to ensure that their website stays up-to-date and relevant. For small business owners who don’t

Read More

How to Tailor Your Digital Marketing Strategy

As a small business owner, you may have noticed that different groups of people interact with your company differently. Understanding the nuances of each group’s preferences and tailoring your digital marketing strategy accordingly is essential. In this blog post, we’ll explore tactics that digital marketing agencies can use to cater to various groups using social

Read More
Web Designer building a website

Web Design Strategies to Increase Conversions and Drive Traffic

If you own a small business, your website is one of the most important assets for marketing and attracting customers. In today’s digital age, having an attractive and user-friendly website is more important than ever. However, more than simply having a website is required; you need to optimize your website to convert visitors into customers

Read More
Person working at a laptop with a phone in one hand

How to Build Social Media Presence for Small Businesses

There’s no denying that social media moves fast, all day and every day. It can be easy for small businesses to start social media accounts, quickly get lost in the feed, and sink to the bottom of search results. Small businesses that build their social media presence properly reap the benefits of more exposure and

Read More

8 Common Marketing Myths

When it comes to marketing, it can be easy to fall for the many myths out there – especially as marketing changes and evolves over the years. We’ve put together a list of the most common marketing myths we see and provide you with details on how you can overcome all of them. 1. Small

Read More
Person working on a laptop

How to Increase Your Website Conversions

Regarding web design, search engine optimization (SEO) does not necessarily convert visitors into customers. If the SEO is done well, it can get your rankings, but more is needed to increase your bottom line. No matter how great your rankings are in the search engines, a generic website that does not position your local business

Read More