How to Increase Your Website Conversions

Nov 23, 2022
Person working on a laptop

Regarding web design, search engine optimization (SEO) does not necessarily convert visitors into customers. If the SEO is done well, it can get your rankings, but more is needed to increase your bottom line. No matter how great your rankings are in the search engines, a generic website that does not position your local business as the logical choice will not bring you business in the form of website conversions.

What your small business needs is a marketing-activated website. Your entire website should be designed to bring in leads and grow your business. A quality website should bring in multiple disciplines under the same roof. Instead of just bringing in good SEO, a marketing-activated website will have SEM, branding, conversion optimization, persuasive copy, great design, and code that brings everything together. Every part of your website should work hard to market your business and increase your bottom line.

Why Do Website Conversions Matter?

A website conversion refers to any action customers take while visiting your website. Depending on that action, conversions could look like online purchases, filling out a contact from, or enrolling in a webinar – but that’s just a shortlist.

Across all industries, data shows an average conversion rate of 2.35%, with the top 25% of organizations reporting a conversion rate of over 5%. If you aren’t tracking your conversion rate, now’s the time to do it, and if you keep an eye on your numbers and they’re lower than you’d hoped, it’s time to take some actionable steps.

Show Them a Hero (Section)

Making a great first impression on website visitors is the best and most efficient way to boost your conversion rates. The “ hero section ” refers to optimized copy placed front and center, making it the first thing visitors see. 

In the copy of this hero section, point out the problem your business solves, the value your solutions provide, and how you can help visitors (eventually customers) reach their “dream state” by utilizing your products or services.

Five yellow stars in a row

Give Them Proof

By building a full-fledged reputation marketing strategy for your company, you can harness the power of what your happiest customers have to say on your behalf. Getting great reviews and knowing how to use them is how you leverage your good reputation and help more prospects get to know and trust you – and ultimately recommend you to their friends and colleagues, too.

Once you have those reviews, you’ll want to share them on your website along with the information and logos of the partners you work with. Social proof offers concrete evidence that what you’re offering works. 

Find a Marketing Expert

If you’re simply working with a web developer or web designer, you’re not going to get the web design you need to grow your local small business. These people are not designing a website with your bottom line in mind. Most developers and designers are simply thinking about their bottom line, even if they are great people.

You need to work with a professional with the experience and extensive training in building marketing-activated websites. A marketing consultant understands the power of building a website that is both a business growth and lead generation system. Instead of working with someone who only sees the design of your website and their bottom line, you want to work with an experienced marketing consultant whose goals are aligned with yours. 

Person highlighting a piece of paper

Consider Us

Ultimately, boosting website conversions means investing in a comprehensive marketing package. Digital marketing, content marketing, SEO, website creation, social media, and email can be confusing and overwhelming. So why add in the need to manage different vendors across every channel?

Free up your time and lower your overall costs with one of our marketing packages. No matter your industry or business, your clients check you out online. If your website isn’t doing its job, then even the most significant referral will be a tougher sell and will expect to pay you less. Let us help you increase sales and your bottom line.

Do not trust your website to someone who doesn’t understand marketing. Work with a consultant that will help you create a marketing-activated website that brings you results. Contact us today to get started!

Forecasting the Next Ten Years of Marketing

10 Apr, 2024
Marketing is gearing up for significant changes as we enter the new decade. With new technologies, shifts in buyer behavior, and changes in consumption culture, the way businesses reach out to customers will look very different in the coming years. While we can't say what marketing will look like in 10 years, we can examine emerging trends and strategies to forecast its future. Here are some predictions experts are suggesting could take shape moving forward. Increasing Personalized Advertising Personalized marketing should undergo even more profound transformations in the coming decade, leveraging advanced technologies such as artificial intelligence and data analytics to forge deeper customer connections. With the ability to glean insights from vast amounts of data, companies will craft highly tailored ads and messages that resonate with individual preferences and behaviors, fostering stronger brand-consumer relationships. From dynamic content customization to predictive marketing algorithms, the era of hyper-personalization will redefine how businesses engage with their target audiences on a one-to-one level. Advanced Device Communication The proliferation of voice-enabled devices and virtual assistants heralds a new era in consumer engagement, requiring marketers to adapt their strategies to communicate effectively through these mediums. As voice technology continues to gain traction, companies must anticipate the rise of voice commerce and tailor their approaches to accommodate this emerging trend. By leveraging conversational AI and natural language processing, brands can deliver seamless, personalized experiences that resonate with consumers, whether shopping, seeking information, or interacting with digital assistants. Wider Use of Virtual Reality Virtual reality (VR) is poised to become a ubiquitous tool in the marketer's arsenal, offering immersive experiences that transcend traditional advertising methods. With VR, brands can transport consumers into captivating virtual environments where they can interact with products and services unprecedentedly, fostering deeper engagement and brand loyalty. As VR technology becomes more accessible and sophisticated, expect to see a proliferation of immersive marketing campaigns that leverage the power of virtual experiences to captivate audiences and drive conversions.

The Power of Storytelling

12 Mar, 2024
Marketing tends to focus on analytics and systems, but we sometimes forget about one powerful tool that has existed since the beginning: storytelling. From our ancestors telling ancient myths to be passed down for the generations to come to modern-day brand narratives, stories have held the power to inspire and connect in all different ways. Today, consumers face a constant bombardment of advertisements and catered content; using the power of storytelling in marketing campaigns has become critical for businesses, especially smaller firms aiming to create meaningful connections with their target clients. Why Storytelling is an Effective Strategy When a brand uses storytelling to convey its message, it connects with the audience emotionally. By telling a compelling story, marketers can create a memorable experience for consumers, making them more likely to remember and engage with the brand. Additionally, storytelling allows marketers to communicate the brand's values and personality more authentically. Instead of bombarding consumers with sales pitches, storytelling enables brands to share their stories and build trust with their audience, increasing brand loyalty and customer engagement. The Emotional Resonance of Stories At the heart of storytelling lies its ability to bring out emotions and create profound connections on a human level. Unlike traditional marketing messages focusing solely on product features or sales pitches, stories can engage the audience's imagination, stir empathy, and spark genuine interest. By weaving narratives that resonate with their target audience's hopes, dreams, and challenges, small marketing firms can create a powerful emotional bond that transcends transactional relationships. Building Brand Identity and Authenticity Storytelling is a potent tool for small businesses to authentically define and express their brand identity. Through compelling narratives that reflect their values, mission, and vision, small firms can differentiate themselves from competitors and carve out a distinct identity in the minds of consumers. Whether recounting the founder's journey, highlighting customer success stories, or showcasing the company's commitment to social responsibility, storytelling allows small businesses to humanize their brand and foster customer trust and loyalty.

A Guide to Employee-Generated Content

13 Feb, 2024
In a world of "influencer marketing" and brand deals, companies can easily overspend their marketing budgets and get caught up in the frenzy. An influencer may feature your product or brand only for their videos to perform poorly. At best, you lose out on the money spent sending the product to the influencer and whatever you spent on hiring them. At worst, your business gets a bad reputation online, and customers don't take your brand seriously. Consider that influencer marketing is just the "shiny new toy" in marketing. In that case, companies should continue to produce consistent, cost-effective outcome. One source for this? Your Employees. Employee-generated content refers to any videos, pictures, or copy that employees publicly post about their position and the company. Find out the benefits of employee-generated content (EGC), what this content can look like, and how to implement EGC into your overall strategy. What Does Employee-Generated Content Look Like? The beauty of employee-generated content is that it can take many forms. Any content your employees make that involves details about their role, the company itself, or the relationships they've developed with coworkers or customers/clients can be EGC. A simple, straightforward EGC piece can be an employee spotlight for new hires or veteran employees. You can choose to craft employee spotlights as infographics with a picture of the employee along with some fun facts about them, write a long-form piece from an interview with the employee speaking about their time at the company, or even long or short-form videos with the employee speaking on their experiences. While these methods may require the help of a graphic designer, copywriter, or videographer, the idea is that the employees generate the content by speaking about their experiences and introducing themselves. Other ideas for EGC pieces might be "day in the life" videos following a specific employee throughout their day, reflections employees have from conferences or professional development opportunities, employment milestones or recognitions, or even just pictures employees take with each other or showing what happened that day. There are limitless options and iterations for employee-generated content, and the key is to find out what works well for your business and why.
More Posts
Share by: