Cole Dalton
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Model for Marketing Maturity, Stage Three: Ignite

John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three channels to your marketing model. Source: Duct Tape RSS

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Model for Marketing Maturity, Stage Two: Grow

John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and incorporate other layers to your strategy. Source: Duct Tape RSS

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Model for Marketing Maturity, Stage One: Build

John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature. Source: Duct Tape RSS

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How Small Businesses Can Compete in the Online Marketplace

John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online. Source: Duct Tape RSS

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Getting Smart About the Business of Education

John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach. They discuss the changing landscape of online education and what it means for those who want to acquire or share knowledge. Source: Duct […]

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Marrying Content with the Customer Journey

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey. Source: Duct Tape RSS

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Questioning Best Practices to Do Great Work

John chats with Jay Acunzo, author of Break the Wheel, about why it’s time to do away with best practices in order to create truly innovative solutions to your business problems. Source: Duct Tape RSS

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How Businesses Can Survive the Latest Marketing Rebellion

John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment. Source: Duct Tape RSS

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The Benefits of Including Video on Your Website

John talks about why it’s so important to include video on your website and shares tips for easy video creation, editing, and publication. Source: Duct Tape RSS

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What Local Businesses Need to Know About the State of Local SEO

John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO. Source: Duct Tape RSS

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