Cole Dalton
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How Giving Back Can Create Business Success

John chats with Sam Ashdown, a successful entrepreneur with three real estate businesses, about how she founded her companies and her commitment to teaching other local business owners important marketing strategy and skills. Source: Duct Tape RSS

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Tapping Into Existing Connections to Network Smarter

John chats with David Burkus, author of Friend of a Friend, about how and why to engage with your existing, meaningful contacts when networking, rather than trying to cultivate a whole new network. Source: Duct Tape RSS

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What it Means to be a Self-Reliant Entrepreneur

John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project. Source: Duct Tape RSS

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Why Great Leaders Give Less Advice and Listen More

John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish the kind of relationship that will get the best work out of their team. Source: Duct Tape RSS

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Why Your Marketing Must Be Led By Strategy First

John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done. Source: Duct Tape RSS

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Erasing Limits to Find Your Purpose

John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose. Source: Duct Tape RSS

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Model for Marketing Maturity, Stage Three: Ignite

John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three channels to your marketing model. Source: Duct Tape RSS

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Model for Marketing Maturity, Stage Two: Grow

John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and incorporate other layers to your strategy. Source: Duct Tape RSS

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Model for Marketing Maturity, Stage One: Build

John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature. Source: Duct Tape RSS

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How Small Businesses Can Compete in the Online Marketplace

John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online. Source: Duct Tape RSS

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