Online Advertising

Strategy Makes The Difference


Stand out and deliver your own unique message that resonates and engages with your ideal customers.

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Top 5 Online Advertising Tips to Create a System That Truly Works


  • 1. Stand Out with the Right Message

    First, you need the right message. Come up with a message for your small business that makes you stand out. Not only do you want something that makes you stand out from the crowd, you need a compelling message. It should have an emotional impact. You want a message that will draw in your audience.

  • 2. Choose the Right Keywords

    To succeed in online advertising, you also need to choose the right keywords. Think about searcher intent when you’re selecting keywords. Look for keywords that fit your strengths, as well as your niche, perfectly. If you choose the wrong keywords, you will be wasting your marketing dollars, so spend some time and energy making the right keyword choices in the beginning to build a great advertising system that provides results.


  • 3. Personalize and Localize

    Make sure that you personalize and localize your landing pages. You do not want generic landing pages. Instead, you want pages that do your marketing for you. Make sure that landing pages include personalized items, such as photos of your business, videos, your business address, a map to your business, and even some local flavor.

  • 4. Be Trustworthy and Credible

    Trust and credibility are so important when it comes to online advertising. People are not going to choose your business if they don’t trust you. Start building credibility and trust with your website – it’s usually the first place people get an impression of your business. You also need to work on building a good reputation across the web, which includes good reviews, social proof, credibility badges, and more. Adding customer testimonials, showing off your education, and showing photos or case studies related to your business can also help you build trust and credibility with potential customers.

  • 5. Practical Tactical

    Last, get practical and make sure your ad account settings are right. If your settings are not correct, you could be wasting money on clicks you should not even be going after. You’ll want to be sure your website is primed and ready to convert the website traffic you send there so that you get maximum results for every dollar you spend on your ads.

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