Cole Dalton
Help Others and Share!

What’s In My Toolbox?

The trade of marketing has changed a lot over the past few years. For me, it’s changed even more because I pivoted from a big brand B2C marketer to a B2B marketing consultant who helps small to mid-size companies.

Main tools I used to use in B2C big brand marketing:

  • Telephone.  To call the creative agency
  • Administrative Assistant. To schedule travel and manage my calendar
  • Computer. For email to make sure my bosses knew how busy I was
  • Camera. To take pictures on the sets of Super Bowl commercials.
  • Blackberry. Because it was the 2000’s

Some of the tools I use now to help small to mid-size business identify their ideal prospects, find their key differentiator, and build a total online presence to get customers to know, like, trust, try, like, buy, repeat, and refer them:

  • Duct Tape Marketing. A proven step-by-step process to establish a clear strategy followed by designing and implementing a marketing system.  Originally based on the 2007 book by John Jantsch, DTM has helped thousands of companies around the world.
  • WordPress. To build websites for my clients that convert prospects into customers
  • Hatchbuck CRM. Platform I use for my clients to deliver and track email campaigns that nurture prospects with content they want.
  • Google AdWords. Platform I manage for my clients to help customers find them in search
  • Google Developer Tools. To help determine if websites are “Google Friendly”
  • YouTube.  You know what YouTube is, but I have learned how to create channels, produce, edit, and upload videos that are optimized for search
  • Facebook Ad Manager. Facebook tool for marketers to create and display ads on Facebook that can be highly targeted
  • Adobe Illustrator. Graphic design software I use to adjust design elements and create content for my clients
  • Adobe Premiere. Video editing software I use to create impactful, professional videos that inform, educate, and/or entertain my clients customers and prospects
  • Camtasia.  Screen capture software I use to create instructional videos for my clients customers and prospects
  • Adobe Photoshop. Photo editing software to edit and improve the photos I take of my clients businesses and employees to enhance their websites and other marketing collateral
  • Apple hardware. iPhone, MacBook Pro, iMac, iPad, iPod, Apple Watch, Apple TV, and AirPods. (Dork!)
  • Lynda.com. Subscription based video training service to learn how to do all of the above. (Lynda.com was purchased last year by LinkedIn)

Working on the big brands was fun and exciting and I still miss hanging out on the sets of those Super Bowl Commercials. (Oh, those breakfast burritos!)

But now that I work with small to mid-size businesses its still a lot of fun and usually more rewarding.  Plus I now have a much bigger toolbox.