Blog dịch vụ tiếp thị Cole-Dalton

While email blasts offer a consistent way to engage with customers and prospects, they shouldn't stagnate on default.

Your small business's digital presence needs maintenance to keep its content marketing system operations smooth and effective.

In today's digital age, social media has become an essential tool for small businesses aiming to reach their audience, build brand awareness, and drive growth.

In today's increasingly digital world, organizations and government agencies must prioritize website accessibility; under the Americans with Disabilities Act (ADA), websites must be accessible, ensuring that people with disabilities have equal access to information and services online.

Many people refer to the 1960s as the "golden age of advertising," with its unforgettable print media, television, and radio advertisements. The world was fascinated with how many channels advertising could take on. Little did we know what our current era would bring — while print media, television, and radio ads still exist, thousands of digital channels have generated entirely new advertising platforms. Small business owners know they need their ads to stand out from competitors and attract customers, but this is easier said than done. With so many options for online advertisements and limited budgets, what's a small business owner to do? Let's examine the fundamental principles of online advertising and give small business owners a place to start. Researching Online Ad Campaigns The first place to start when planning for a new ad campaign is with research. The good news is that source material for your research is everywhere. Online advertisements, past and present, are often easy to find with a simple Google search. Small business owners should identify local and regional competitors and investigate their advertising strategy. You should ask several questions about your business when creating an online ad. What type of business are you (B2B or B2C)? What do you want to accomplish with your ad (not simply "increase sales")? What is your budget for the campaign? Do you have specific keywords you want to concentrate on? What platform do your best customers tend to interact with? These are just a couple of considerations when creating an online ad. As with the ideal client exercise, the more detail and clarity you can gain about your goals, the more likely your ad will succeed. After researching and brainstorming, it's time to put together your campaign. Each platform has different types and layouts of advertising, and can help lead you through the process to get your ad live. If you have a marketing or advertising entity, you can work with them. It may be worth consulting with an outside professional team if you don't have a designated person.

Over the past few years, small business owners around the country have received letters of demand regarding concerns that their websites are not compliant with CIPA. But what is CIPA, and how can you comply with it?

In today's digital landscape, small businesses can use various online marketing strategies to boost visibility, attract customers, and foster growth.

If you're a small business owner who knows they need to take charge of their online presence, figuring out where to start can be daunting. You need a website revamp; your business needs to rank better on Google; your younger interns suggest you start posting on TikTok. It's enough to make anyone's head spin – but before you begin spiraling, consider breaking down these tasks. Let's tackle eight online presence updates every small business can take to improve its operations online. Clean Up Google Business Profile & Other Business Listings While SEO and rankings have evolved drastically over the last few years, the foundations of how customers find your business through a search engine are still vital. Google Business Profiles are straightforward, so long as they are set up well in the first place. A common issue for small businesses is changing addresses and having multiple listings. It's essential to clear these up and give your customers the correct information. For most users, your Google Business Profile is the first impression of your organization; you want to ensure it's in line with your branding and messaging. Ensure Consistent Contact Information (NAP) Have you ever looked up a business online only to see that it has different phone numbers on its website and social media? Or are the hours of operation different on its Google listing than on its website? These minor inconsistencies can cause prospective customers to become frustrated and choose a competitor. Small business owners can audit all of their contact information and hours of operation at each place they are online. Start with your website, Google, and social media, and then start researching where else your information may be listed. Online directories, other search engines, and review sites also hold this information. If you're wondering what to concentrate on, just think NAP: Name, address, and phone number. Update Online Images Many humans are visual people. When customers search for your business online or visit the website, they will likely respond better to updated, high-quality pictures rather than outdated ones. Updated photos are essential for a Google Business Profile so that customers can see what the outside of the building looks like and know where it is. If your company doesn't have a photographer on your team, consider working with a professional. While many of the updates in this blog will be low-cost or even free, this is one update that is worth the investment. Additionally, while using stock images may seem more effortless in the moment, it is best to use them sparingly; search engines and potential customers alike will begin to take notice.