You have a SYSTEM in place for things like ACCOUNTING, INVENTORY, and SALES.

What about MARKETING?

Marketing is much more than clever creative and it’s never a one-and-done proposition.

To be effective, your marketing system needs to be a stream of content flowing through the right channels to get your prospects to know, like, and trust you.

Tom Shipley: Principal, Cole Dalton Marketing Services

Some of my current clients...

Is your business serious about
systems and results in your marketing?

If you're ready to get serious about continuity, consistency and results in your marketing, you need an experienced professional to help you build and deploy a marketing system to land your new best customers.

I’ve succeeded in the elite levels of corporate B2C marketing and in the trenches of B2B. I roll up my sleeves with my clients and together we elevate their message, their content, and their revenue.  My business is building your business.

"Tom Shipley is a great marketer who knows how to use all social media tools. He has had a wide variety of experiences on all levels of client size and scope. I worked with Tom at both Anheuser-Busch and Cole-Dalton and can attest to his skill and business building expertise."

Bob Lachky, President RCL Group.  Formerly EVP, Global Industry & Creative Development at Anheuser-Busch

"Tom is a strategic thinker and outstanding problem solver. I've had the privilege of working with him for over 15 years and would recommend Tom in all capacities and areas of business management. He is an exceptional leader and would be an incredible asset to any business team. Tom Shipley is a must for your next business challenge."

Chase McKeague, Principal at Chase and Company. Formerly Chairman of NSI/Ansira


Tom Shipley is the founder and principal of Cole-Dalton Marketing Services (CDMS).

Tom honed his marketing talents working his way up the ranks at Anheuser-Busch (A-B), the world’s largest brewer. His roles there included Director of Marketing Operations, Senior Director of Marketing for Budweiser, and Senior Director of Digital Media for the entire 144+ brand portfolio.

In 2010, Tom left A-B and leapt into the “startup” world to build his own marketing consultancy. He has helped clients in a wide variety of industries including automotive, real estate, manufacturing, politics, construction, and software-as-a-service(SaaS).

By combining the strategic marketing acumen he gained at A-B with the startup attitude to “do it yourself” whenever possible, CDMS has become a valuable “turnkey” solution for small to mid-size business clients. In-house services include strategic planning, website development, SEO, reputation management, CRM, content strategy, and video production.

Duct Tape Marketing is a strategic marketing methodology built specifically for and proven in thousands of small businesses. I have extensive training in these methods and leverage the Duct Tape Marketing consultant network to extend the power of my business.


“Review Mining”
Review Mining For Lead Generation More and more companies are beginning to understand that online reputation management is an important focus[...]
Know What You Don’t Know
Last week on CNN’s “New Day”, Alisyn Camerota interviewed Aaron David Miller, former adviser to Democrat and Republican secretaries of[...]
What’s In My Toolbox?
The trade of marketing has changed a lot over the past few years. For me, it’s changed even more because[...]

Ready to learn the top marketing tactics for your business, and how
a comprehensive marketing system will power your future?