Marketing Department System

A Complete Marketing Department

Does your company need an entire marketing department but doesn't have the workforce? This comprehensive marketing consulting package will give your business the resources to execute the robust marketing plan you've always needed to take your business to the next level.

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Department Plan Highlights

  • Kickoff with "Strategy First"

    • Deep dive into your ideal customers through 3rd party interviews of up to 20 of your best customers. Includes transcripts of the calls.
    • Research into your reviews and your competitors' online reviews (good and bad) to discover or validate what customers are really looking for in a firm like yours.
    • Synthesis of the above research into a value proposition/point of view that will guide marketing communication and messaging going forward.

  • Social Media Set Up & Ongoing Content Fulfillment

    • Creation or Optimization of Google Business Profile (GBP)
    • Creation or Optimization of LinkedIn Company Page
    • Creation or Optimization of Business Owner LinkedIn Profile
    • Creation or Optimization of Facebook Company Page
    • Creation or Optimization of YouTube Company Channel
    • Creation or Optimization of other Social Media Platforms as appropriate (Twitter, Instagram, TikTok, etc.)

  • Weekly Postings Across All Active Social Media Channels

    • At least one post per week across all active social media channels.

  • Daily Review Management & Weekly Google Business Profile Listings

    • Daily monitoring of reviews across Google & Facebook, including responding to reviewer
    • Weekly post on Google Business Profile in line with social media strategy

  • High Quality, Engaging New Website Built from Ground Up

    • Professional Image Commensurate with Your Firms Offline Image (or better)
    • Built With State-Of-The-Art SEO Principles
    • Website Hosting
    • Website Security
    • Website On-Going Updates
    • New Website Pages as Needed
    • Extensive Use of Photography Captured In House By Our Team
    • Video(s) Produced In-House By Our Team
    • Review Feed on Website; Real Time Posting of 4+ Star Reviews

  • On-Demand Content Creation

    • Includes Educational Blogs, Videos, or Case Studies
    • Shared Across Social Media Platforms and Hosted on Website

  • On-Demand Email Blast

    • Sent to Specified Contacts & Lists
    • Created In-House
    • Minimum Monthly Blog Featuring Created Content, Other Specified Promotions, or Information
    • Other Email Blasts Featuring Ad Hoc Announcements, Promotions, Etc.

  • Citation Cleanup & Ongoing Management

    • Your Company Name, Address, Phone (NAP) Consistent Across All Major Directories (SEO Best Practice)

  • Online Ad Campaign Management

    • Google AdWords Campaign Creation & Management
    • Facebook Ads Campaign Creation & Management

  • Online Job Recruitment Management

    • Creation & Management of Website's Career Page
    • Indeed Job Posting Campaign Management
    • LinkedIn Job Posting Campaign Management
    • Facebook Job Postings

  • Monthly Reporting

    • Includes Tracked Online Metrics Plus Phone Call and Website Submission Tracking

  • Traditional Media Buying

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  • Public Relation Services

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  • Event Planning

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  • CRM Consulting

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  • Wayfinding Services

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  • Visitor Management Services

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  • On-Demand Creative Services

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Ready To Get a Jumpstart on Your Marketing?

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